Demos has been commissioned by the ICO to examine current and emerging trends in how data is used in political campaigns. Our new paper:

  • Examines the state of the art in data and technology.
  • Sets out how this is being applied in political campaigning, and projects how it might evolve in the next two to five years.
  • Outlines what we consider to be the main risks associated with these trends

In exploring the state of the art, the paper focuses on three areas key to the intersection of politics and technology: Data, targeting and artificial intelligence. 


The full paper can be downloaded here.