Deborah Mattinson is a Founding Director at BritainThinks, a research agency that puts the people that matter to its clients at the heart of their thinking. Through its work for businesses like McDonald’s, Lloyds Bank and LinkedIn, for charities like Shelter and Joseph Rowntree Foundation and government and local government BritainThinks, and its international arm WorldThinks provides research based strategic advice.

Before co founding Britain Thinks, she jointly ran the Chime Research and Engagement Division. She was also pollster to Gordon Brown, firstly as Chancellor of the Exchequer, then as Prime Minister. One of Britain’s leading commentators on public opinion, Deborah frequently writes and broadcasts about the mood of the nation. In 2010, she published Talking to a Brick Wall – the story of the New Labour years through the eyes of the voter. She is currently working on a book about the Red Wall.