Commenting on the report’s findings, Harry Carr, Director of Innovation at Demos and Polis and the Political Process co-author said:
“As the report shows, there is a huge appetite for greater transparency and regulation when it comes to data driven political campaigns, especially if it means holding politicians to account; indeed, the majority would ban their practices outright.
“It also shows the unique value of our groundbreaking research tool, Polis, in allowing people to define the key issues of the debate in their own words, and mapping out the values and motivations that underlie their beliefs. It will provide an incredibly useful tool going forward to find the solutions to some of our thorniest policy issues.”
Read the full report here.