The Optimism Project: Britain’s Bright Future


On Thursday 24 May, Demos and Opinium Research launched the Optimism Project. A national conversation on what’s best about Britain, what our assets and opportunities are, and where we can succeed. Have a read of the first wave of our research here.

The evening of optimism began with a lively performance from the wonderful Haringay Community Choir, which was followed by a panel discussion featuring the New Statesman’s Stephen Bush, George Freeman MP, Opinium’s Adam Drummond and Demos’ Director Polly Mackenzie.

Watch highlights from the event below




Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do. Creative and inquisitive, we are passionate about empowering our clients to make the decisions that matter.