Masterclass 3: Press management, reach & impact

Have you ever slaved over a substantive report for six months only for the press to ignore its findings? Have you ever been the victim of a viral ‘fake news’ smear? Handling the media is the lifeblood of the political process, with countless lessons that can be applied across other sectors. Led by Alan Lockey, political advisor to Tristram Hunt when he was Shadow Education Secretary, and Sophie Gaston who has led and consulted on external affairs at multiple think tanks and charities, this session will explore how, in an ever changing media landscape, you can still make the most of your stories and proactive interventions. As well as how to deal most effectively with those stomach-churning Saturday afternoon calls from the Sunday newspapers.

This Masterclass will be delivered by Alan Lockey and Sophie Gaston.

Book below – or you can save by buying a full day, or a full week pass.

Please email us if you would prefer to pay via invoice.

Book your place for Masterclass 3

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