Demos Projects on the 2012 London Olympics
The Olympics are a reflection of the world that creates them - a heady mixture of optimism, unfullfilled expectations and collective global dreams. For cities they represent an unprecedented opportunity to reinvent themselves in buildings, events and social innovations.
- "Hi, your name is... Hi, your name is..." Slim/Shady (approach to London Branding) Our 10 ideas for Brown are in the New Statesman at the moment. Somewhere in there is a call for “a more inclusive, less corporate Olympics”. I’m not sure if the current hoo ha being cooked up around the release of the brand for the London Olympics is quite in this spirit. If you want a “sneak preview” of the messages that will attempt to define what London and the UK stands for over the next 10 years you can register for the website and then answer a series of... continue reading on 31st May 2007 Comments (1)
- (how to) go down like london. The London Olympics in 2012 will be the first “post-exotic” games. The Beijing games the summer after next will mark the end of a 20 year run of host cities that used the games as a global launch-pad to announce themselves to the world. Our perceptions of Seoul 88, Barcelona 92, Atlanta 96, Sydney 2000 and Athens 2004 are all built on images and associations created during their Olympiad’s. For the majority of the 4.5 billion people watching London’s Olympics, the... continue reading on 23rd October 2006
