Sir Brian McMaster's Excellent Adventure
at 3:56pm on Thursday, 10th January 2008
The DCMS has just released the McMaster review of excellence under the rubric “from measurement to judgement”. Demos has been arguing for years, starting with our Valuing Culture conference in 2003, that it is vital to reintroduce discussions of quality and excellence into cultural policy. Many of our publications and speeches have emphasised the point (have a look at Capturing Cultural Value and Cultural Value and the Crisis of Legitimacy). So we very much welcome this move on the part of government, with a couple of caveats. One is that the definition of ‘excellence’ still needs work, and the other is that we mustn’t throw the baby out with the bathwater. While government micro-management of the arts through targets was always bound to cause trouble for both parties, issues of access and social justice remain. Excellence and quality must not become synonymous with metropolitanism and ‘business as usual’ ways of doing things, as they have in the past. We need to take account of intrinsic, instrumental, and institutional values in policy, and not adopt just one single viewpoint.
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I welcome the report as a useful stimulus to debate about the very notion of culture, who makes it, and its purpose and significance in how we define our social and communal well-being. I start from the principle that art, culture, creativity are powerful tools for making society, and not just a reflection of it. I would therefore encourage policy makers to adopt strategies that help young people in particular to make culture, creatively, imaginatively, curiously, by taking risks and employing innovative techniques, as well as to consume it.
I anticipate that the press and media will exercise themselves endlessly about excellence – what does it mean? is it signalling an elitist approach to culture? who defines and who decides what is excellence? all the while, ignoring the fact that the report is just as emphatic about innovation and risk-taking…
I share his appreciation of courage, curiosity and desire and spontaneity.
Rick Hall
www.rehearsal.org.uk
There is much to welcome in Sir Brian McMaster’s report and one or too things to worry about. McMaster tries to bat aside historic associations between excellence and elitism and suggests self-reflection and peer assessment as the way of assessing excellence in the future. There is merit in this. But what the report doesn’t directly address is whether excellence is an absolute virtue or whether it is more relative and should be contextualised.
Historically, excellence in the arts has tended to be viewed as an absolute virtue with a yardstick based on quite a traditional and narrow aesthetic palette. But this approach is not helpful in a diversified society and with an ever growing body of commercial and subsidised cultural goods. A fixed view of excellence and can re-inforce the ‘culture is not for us mentality’. Relativism and contextualisation can be equally dangerous, leading to all manner of post-modernist muddles. This is where McMaster is astute by stressing the importance of innovation and risk – I prefer to call the latter striving.
The best art has always pushed the boundaries and striven to go beyond the known and whilst McMaster’s language can occasionally feel a little ‘stuffy’ and hidebound by terms, I think this is what he’s calling for. The main thing we need to now urge is that excellence is not limited to traditionalist views of high art. ‘The Sultan’s Elephant’ was excellent and millions thought it so. Instead, we need to judge on the basis of social context, cultural tradition and artistic ambition. How does the work relate to its social and cultural context. Is it a comfortable reproduction that sits safely within the tradition or does the work seek to stretch beyond the comfort zone to comment on its context and make its audience feel, think and respond? This is the innovation and risk that I think McMaster is rightly seeking.
Sometimes language and definitions get in the way of debates like this. When listening to live jazz performances, I have always been struck how, when a soloist starts to say something really interesting, the perennial background chatter dies and the whole room goes quiet and focuses on the moment. Sometimes people don’t need to be told or debate what’s excellent. When it is, they just get it and respond accordingly.
Paul Kelly
Cultural Futures