McShift- the real battle for hearts and minds
As Maccie D's has admitted its need to revamp street cred in line with more holistic and Euro friendly models of practice - can we assume dubbya is the next all - American brand to follow? More importantly, will there be organically produced shwarma with bottled water shipped in from the other side of the world coming soon on forthcoming happy meal menus?
the real battle for hearts and minds:
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