If only we knew what we know. For the last 18 months, Demos has been working in partnership with colleagues at the University of Sussex to understand how good educational practice travels around the system. The results have now been published on the website of the Department for Education and Skills. For me, the findings show that the principles of buzz and conversation preached by bloggers and advertisers have always, given the chance, been practiced by professionals. This was the basic intuition behind David Hargreaves' Education Epidemic.

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